Go on; be a softy

Even if you're not a mother, chances are you're always on the look out for products that are proven to be kind and safe on sensitive skin. We all like our clothes to feel good.

One way of taking extra kind care of your laundry - from super-comfy baby-grows to snug bedding - is to wash it in new Fairy Fabric Softener. Proven to be kind to sensitive skin, it's supported by the Royal College of Midwives, while Allergy UK has awarded it their British Allergy Foundation Seal of Approval. In fact, nothing is softer or kinder.

"We feel Fairy Fabric Softener may be of considerable benefit to people with sensitive skin," says Allergy UK Chief Executive, Muriel Simmons.

Clothes and bedding lay so close to your and your family's skin that it's important to keep them as soft and gentle as possible - especially next to sensitive and delicate skin. Not only can softened fabrics wear less with time, but they can rub less than unsoftened fabrics against sensitive or irritated skin.

Dermatologically tested and hypoallergenic, Fairy Fabric Softener with natural essences and a light fragrance has been developed by Fairy Non Bio (the softest non bio) to be huggably soft next to sensitive skin.

The soft options
To give your family's skin the best care, try these tips from Allergy UK:

• Wear cotton. The most skin-friendly material, it allows your skin to breathe. Avoid nylon - it generates heat.
• Find out the cause of your skin complaint by visiting your GP and, if necessary, being referred to a dermatologist.
• Use emollient creams recommended by your GP or pharmacist.